Youtube Annotations


08 Sep Youtube Annotations

Should I Use YouTube Annotations?

I recently decided to experiment with YouTube annotations as a way to drive traffic to my web site. I was hoping that people would, in the process of viewing my YouTube videos, leap ship over to my web site in droves.

Do you want to know how it turned out? Read On.

To Annotate or Not to Annotate

YouTube annotations are those annoying little overlays that pop up when you’re watching a YouTube video. You know the ones I’m talking about, right? They ask you to click on a link or subscribe to the channel or some such rubbish.

The question I was hoping to answer was Do they work? Do people, at least my audience, click on them or simply find them annoying like I do?

The Results Come Thundering In

Here’s a graphic that gives a pretty clear answer to that question.

youtube annotations

The answer is Yes, people hate YouTube annotations as much as I do.

If you read the graphic carefully, you’ll see that over a month or two, I got 5 people visiting my site and 166 people closing the annotation. That means that 166 people were annoyed enough to get rid of the little overlay even though they were only up for 30 seconds or, in some cases, less.

Turn Annotations Off

So! Experiment complete. The results being a resounding ‘Turn those annoying annotations off’, at least for my audience. And as of 4:30pm today, that’s exactly what I’ve done.

Now to come up with the next experiment!

Tim Levy

Tim Levy is an author, speaker, consultant and coach working with CEOs and entrepreneurs on clarity, strategy and mindset. He runs a strategic marketing agency out of Austin, Texas. He routinely speaks for leading organizations like Vistage International, Conscious Capitalism and Secret Knock. Tim’s intention is to radically accelerate and enable highly purposeful CEOs and entrepreneurs in their business and personal lives.

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